In marketing, familiarity breeds credibility. That used to be a problem for direct-mail fundraisers because it was expensive to send cultivation pieces that didn’t bring in money. And then the good Lord sent us social media.
You know your donors and prospects are active on social media, and you know you should track donor data in this ever-evolving media. But how do you know what to look for and analyze when it comes to social-media data? On June 10, we'll host the Engage Virtual Workshop: Driving Donations With Data
to help attendees come to better understand and work with their data gathering and usage.
Recently, FundRaising Success spoke with Mona Das of MOXY! and Engage With It founder Dana Weiss, both of whom work with Here's My Chance and See3 Communications on the DoGooder Awards, about the awards and how nonprofits can tackle video in their marketing strategies.
Facebook is about "quality" and what you do — or don't.
Christine Schaefer, VP of community and marketing at Salsa Labs, tackles nonprofit donation page design and explains why and how a small to midsize business e-commerce strategy can be applied to nonprofit donation page design for higher completion rate.
Other than finding that young mentor or hiring a social-media specialist, here are five tips for increasing your social-media success.
I know I'm supposed to think QR codes are great, but really I am just confused about them.
If you are wondering if there really is a benefit to social-media platforms Facebook and Twitter for your nonprofit, read this. If you are a fundraiser and not really thinking about these two channels as a part of your fundraising arsenal, then start thinking differently today.
Vow to do less well and to keep that much up-to-date when it comes to your website. It's heresy, I suppose, but if your website is the window into your nonprofit, at least make sure the view it offers is current, exciting and inviting — even if it's not yet nirvana.
Social media can complement other fundraising strategies and help keep your fundraising goals at top-of-mind awareness. Here are five ways to integrate your fundraising campaign with your social media.
