Is SEO now irrelevant? Definitely not. But it behooves us as fundraisers to take a long, hard look at how much it’s helping us expand our reach.
As your nonprofit prepares for a holiday fundraising campaign, hundreds of other charities are doing the same.
That's right — all that search data just went away for most nonprofits.
Donors are engaging with causes they care about on social media more than ever before. For a wholly consistent supporter experience, be sure to integrate social media into your end-of-year fundraising campaign. Consider using these 10 tactics to get you started.
At bbcon, two fundraising professionals shared the key attributes of engaging e-mail and ways to optimize e-mail communications in their session, "Email in a Social Media/Mobile Device World."
Does it make sense to encourage people to text to give NOW when they're reading your message in a place with no signal?
Following are some simple ways you can take advantage of any downtime you have during the last few weeks of summer to get more out of you fundraising marketing efforts come the fall.
The dog days of summer are a perfect time to make sure your online presence is shiny and ready for the fall and holiday fundraising season. So, here's a to-do list for the next four weeks so you head into the post-Labor Day season with your online "face" gleaming like new.
Our phones are with us all the time, and any nonprofit can be engaging and fundraising with anyone all the time too. You just can't do this with a fundraising event.
Can lightning strike twice? The Human Rights Campaign's Go Red for Marriage Equality campaign impacted millions of Facebook profile pictures in what seemed like the blink of an eye. And now the organization is gearing up to do it again.
