Be sure you make it easy for a potential donor to initiate dialogue — ask a question, get information and make a gift.
Maybe the question is not whether social media is BS, but whether it is fundraising.
If your key donors are not active in social media, how much time should you spend there?
At NTEN's 2013 Nonprofit Technology Conference last week, four fundraising professionals discussed social data and what nonprofits should do with it, including how the National Wildlife Federation (NWF) and CARE leverage their social data.
If you make it easy for donors to show they care by asking for small donations and you do so via their most impulsive personal possessions — their mobile phones — you may end up with more money than you thought you could ever get.
At NTEN's 2013 Nonprofit Technology Conference Thursday, four fundraising professionals discussed social data and what nonprofits should do with it, including how the National Wildlife Federation (NWF) and CARE leverage their social data.
I also love fundraisers, and this video made me think of y'all and the glorious work you do, and it reminded me again of how proud I am to be a part of it (if just peripherally) through FundRaising Success.
The primary advice about social media is to take your time and do it right. You are building relationships, and that is not going to happen overnight. Be consistent, be true to your mission and stay active on these channels. It works.
Stuff happens. An unfortunate typo gets through. Or as in this case, an overzealous keeper of your organization's Twitter or Facebook or whatever account lets something get by that really shouldn't have. The difference is in the way you handle it.
Wow, we here at FundRaising Success had a collective Sally-Field-winning-the-Oscar moment — you know, "You like me! You really like me!" — yesterday when we realized that we were just 12 "friends" away from 1,000 on our Facebook page and 18 followers away from 3,000 on Twitter.
