I had time to reflect on the topic that is on every marketing professional's mind these days: What is the return of our investment in social media — in my case for a general interest museum?
Last month, YouTube began accepting submissions for its annual DoGooder Nonprofit Video Awards. Now that the submission period is closed and 16 finalists were selected by judges, it's time to get your votes in to help decide the winners.
No matter what your thoughts are on Invisible Children, there are some lessons to take away for fundraisers of all kinds from Kony 2012, lessons that reinforce the best practices in the sector.
On Leap Day, I hopped on an early-morning train down to Washington, D.C., to attend the 2012 Nonprofit Mobile Day prior to the Washington Nonprofit Conference. And in the opening keynote, David Balcom, managing director of digital platforms at the American Cancer Society, laid out why mobile matters.
In a recent post, Patrick Thornton of the Poynter Institute shares how journalists are using metrics to track the success of tweets. It's well worth a read.
Passing along info from today's Agitator, which addresses the brewhaha over how difficult Apple makes it for nonprofits to collect donations from within iPhone apps. There's a petition going around that nonprofits need to know about and sign.
Chris Ulmer turned his passion for running into a fundraising drive for Teach for America, asking supporters to donate money for each one of the 250 miles he plans to run from Penn State to his home in Willow Grove, Pa., upon graduation.
Seriously, how do you not love this video from Beth Kanter? Not only is the video adorable, but the concept of a virtual book launch party is cool. It's near and dear to my heart, especially, since we're still reeling over the success of FS' first virtual conference and trade show
In the wake of the earthquake that devastated Haiti in January, lots of folks are holding out hope that text-to-give and other mobile apps will be the Next Big Thing.
In the midst of the massive fundraising efforts for Haiti relief, and with donations garnered through text messaging grabbing national and international headlines, it was no surprise that mobile fundraising provoked much discussion and debate throughout the conference.
