If you're looking at a major campaign, don't embark on it without the benefit of a study. There are many good firms that can help you. And when you embark on a study, carefully consider the findings and recommendations. In doing so, you heed the counsel of some of your brightest, most loyal friends and prospective major donors.
Nonprofits have experienced a dramatically changed climate in the last decade — yet, unfortunately, most nonprofits have not changed themselves.
A recent industry study in 2011 found that "too much" was only a problem if the messaging wasn't relevant. Hence, the questions we should be asking ourselves are what our donors expect, how they feel and what we're doing to drive a great communication experience with our brands.
I'm kind of embarrassed at how weirdly happy I am that freecreditscore.com has finally given in to consumer pressure and brought back its original spokesband featuring cheesy-adorable French Canadian lead man Eric Violette.
The Gorilla Organization sticks to its guns for what's best to achieve its mission. It stays true to its mission, and it's resulted in an annual fundraiser that has brought in more than 1.3 million pounds from more than 2,500 participants over the years. And best of all, the donors and supporters are passionate stewards of the cause. All because Davies and his staff stay true to the Gorilla Organization's mission.
Donors are upbeat about end-of-year giving. Here are some helpful links to check out regarding your end-of-year fundraising campaigns.
The right tagline can keep in you in donors' minds. Check out the 2010 Getting Attention Nonprofit Tagline Award Winners to see examples of some powerful fundraising slogans.
