How to Write a (Fundraising) Thank-You Note
At the Fundraising Success Engage conference week before last, several fundraisers got into a discussion about acknowledgement letters. Everyone agreed they were vitally important, but when we got down in the weeds of exactly how they should be constructed and what they should say, there was a lot of uncertainty.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
