Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

The top story this week is the pending billion-dollar .ORG deal between the Internet Society, Public Interest Registry and Ethos Capital. Next, we talk about monthly giving’s biggest mystery: "What is holding organization’s back from starting or growing their monthly donor programs?” And finally, we dive into nonprofit branding. 

Have a great weekend! We will catch you next week for the next episode of #NPPTrendingNow.