Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Here's what we've got going on for you this week: tips for direct mail campaigns, Give Lively's unique business model and 5 nonprofit impact metrics.

Have a great weekend! We will catch you next week for the next episode of #NPPTrendingNow.