Impact reports for nonprofits are key tools for these organizations to show the positive difference their work has made in their communities. They help build trust with donors and other stakeholders by sharing the tangible outcomes of their generosity, further encouraging them to continue their support.

In this exclusive Q&A, Cory Francer, analyst at NAPCO Research, sits down with Nathan Safran, vice president of research, to unpack the value of impact reports for nonprofits.

“A recent study I saw showed that 75% of potential donors look for concrete information about a charity's achievements before making a decision about where to give,” Safran shared. “One of the key things that [an impact report] does is to show your donors and potential donors what you have achieved, who you have helped and the impact your nonprofit has had.”

Tune in to learn more about how nonprofits use impact reports, the process of creating them and the benefit of partnering with a third-party research organization.