We All Need Each Other—Why Going Solo Doesn’t Work: Direct Response is Beautiful
Many nonprofit fundraising departments are dualistic in their setup. Usually I find that either they are direct-response driven or annual fund/event/major gift driven. (For simplicity, let's call this annual fund driven.) Both are wonderful—yet deeply flawed if one discipline significantly outweighs the other.
- Categories:
- Fundraiser Education
- NonProfit Pro
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
Related Content
Comments
