Demystifying Customer Data Platforms and How to Maximize Customer Data For Enhanced Engagement and Profitability

During this webinar attendees will hear from some of the topic subject matter experts in customer data platforms and B2B media innovators with a real-world example of enhancing audience data for engagement, stickiness, using key audience data points and smart prioritization to improve revenue and profitability.

Attendees will hear from David Raab the Executive Director of the CDP Institute and the top expert on CDP platforms and innovation on the state of the CDP market. Then you will Learn how DVV Media International has used CPD to transition from a free subscription model to a paid model. DVV was able to transition the world’s largest professional aviation site from free to paid while maintaining advertising revenues using the Abacus platform. Managing Director, Andy Salter, explains his strategy and the importance of audience engagement to their ultimate success. You’ll also hear from the president of the top media CDP Abacus about the investment in and future of B2B media companies who are using CDPs.

Attendees will come away with these key take aways:

• A greater understanding of the power of CDP’s to help media companies transform their business models
• Tangible steps to take to re-envision their businesses
• Insights on how a world class B2B to media company has changed their financial trajectory to the “skies the limit”

Sponsored by Abacus

Click here to register for this free webinar today!

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