4 Things I Hate About Social-Media Fundraising
Complaining about social media is like complaining about saggy pants. They are ubiquitous, plenty of people love them and there's not a damn thing you can do about them.
They also don't appear to be going anywhere anytime soon, so you just have to make your peace with them.
But you don't have to be a Luddite to see that some of social media's value as a fundraising tool has been overstated. Or not fully realized. At least up to now. Here are four key challenges I see to trying to use social media as a fundraising tool:
- Categories:
- Creative
- Social Media
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
