5 Fundraising Acquisition Tests With Legs
Trying to reduce fundraising costs by cutting back on acquisition is like trying to save money by buying fewer groceries. You might have a little more cash flow for a short time, but sooner rather than later your program is going to grow weak from lack of nourishment. It’s a solution that just can’t last.
- Categories:
- Acquisition
- Direct Mail
- Testing
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
