'3 Mindset Shifts' That Can Create Positive Change
You could shoot a .22 in any direction you please and not hit anybody smarter than my old Western Civilization professor Ben Wright. In addition to being an intellectual heavyweight, he was an academic's academic. So when he quoted an article he'd read in TV Guide one day, the whole class raised their eyebrows as well as their heads.
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
