3 Trinket Defenses
The long-running debate about the value of premiums is popping up again, as it tends to do now and then. Do they hurt more than they help? Are they ever a good idea?
It's certainly true that offering premiums in return for donations is nothing more than a fairly ham-fisted form of bribery. It essentially says to the donor, "I don't think I can make a strong enough case for my organization's work to win your support out of passion or principle. So I'll offer you this little gift to buy your loyalty and hope you learn to love me as time goes by."
- Categories:
- Incentives
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
