5 Ways to Use One Powerful Fundraising Word
The most common words have the greatest number of definitions, the most nuanced meanings. For example, look through some successful appeals and acquisition packages and count the number of times you see the word "help."
"It's a common word, one you use every day," as Groucho Marx would say, and it probably pops up again in your fundraising copy. But the shades of meaning it offers can help you reach your readers in different ways with different results.
- Categories:
- Creative
- Direct Response
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
