I hate to ask, but can we admit that too many webinars are duller than dishrags? And a lot less useful?
They don't have to be, but they are. As the technology for creating and delivering presentations becomes ever more affordable and easy to use, almost anyone can get an audience and share information about his or her field of expertise.
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- Fundraiser Education
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.