7 Ways to Improve Your Style Guide
Sooner or later in your copywriting life, you'll be involved in creating a style and branding guide. This is your organization's final (but malleable) word on how to communicate your public identity.
It will create uniform standards for copy and design, including details on how, when and where to display your logo and which fonts, layouts, colors and other elements you'll choose to tell people, in a hundred subtle ways, how to feel about you.
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
