Can Téa Obreht Make You a Better Fundraiser?
Read any good books lately?
Let me rephrase that. Read any good novels lately?
If not, you might want to. Taking a break from television to dip in to a little high-quality fiction will make you a better writer. It might even make you a better person.
Great writers have been telling you that for as long as there've been great writers. Now, science is telling you too. A new study is demonstrating conclusively that reading high-quality "literary" fiction increases readers' feelings of empathy.
- Categories:
- Creative
- Companies:
- Smithsonian Magazine
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
