Cynics Need Not Apply
"Act as if you have faith, and faith will be given to you."
In the film "The Verdict," Paul Newman says this to a skeptical jury and, because it's him, convinces jury members to award millions to his client who was wronged by corporate evildoers. The line has such a ring of truth, everyone assumed it must have been from the Bible or some traditional religious prayer book.
- Categories:
- Creative
- Direct Mail
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
