Eyes on the Fundraising Prize
Check this out (yes, it's a funny video, but it's OK. This is for work):
So spot on it's almost painful, right? Especially the very end.
And the fact that it's a stop sign, a vital public service, makes this video particularly relevant to fundraisers.
These guys start out with a perfectly good, simple, workable idea. But there's nothing like a "proactive, hands-on committee" to snatch defeat from the jaws of victory.
- Categories:
- Creative
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
