How Easy Do You Need to Make Your Donor’s Life?
Answer: Very easy. Writing fundraising copy should be detailed and painstaking for you. Reading it should be fast and easy for your donor.
Direct mail has more competition than ever for your donor's attention. The moment your reader has to stop and think about your message, she's going to put it down and turn to the next thing that grabs her attention. Which could well be your competitor's package. Here's a short list of ways to make your readers' job easy:
- Categories:
- Creative
- Direct Mail
- NonProfit Pro
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
