If It's Worth Saying, It's Worth Saying Again
Fundraisers know the value of having a strong control package in acquisition. But the fact is, you can have appeal controls too.
Despite what many people think, simple repetition is one of the most powerful tools in your creative arsenal. The savviest fundraisers use it all the time to ratchet up emotion — and results — from their donors.
- Categories:
- Creative
- Direct Mail
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
