Is Clickbait Fundraising Evil? The Answer May Shock You!
Actually, I'd never heard about clickbait until people started complaining about it. It'll be the ruination of journalism, they said … misleading and manipulative … shallow and shameful...
The assault was relentless. If it's possible to have compassion for a copywriting technique, that's what I was feeling for clickbait.
- Categories:
- Creative
- Direct Response
- Companies:
- CVS Corporation
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
