Lucky You
Some copywriters get all the breaks. Their fundraising packages raise tons of money, people respect and appreciate their work, and new opportunities just seem to pop up for them again and again.
Others, for some reason or other, couldn't catch a break with a fishing net. They struggle, and swear, and pull out their hair — and just crank out one average package after another, each with the same lackluster results.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
