Microsoft Word: The Fundraiser’s Frienemy
We copywriters have powerful tools at our disposal. Microsoft Word probably leads the pack. It makes our jobs faster and easier. But in today's business-centric world, Word has evolved into an implement for corporate use. As writers who specialize in fundraising, this presents a challenge.
Fundraising is not exactly a business, but fundraising organizations are increasingly structuring themselves according to business models. This is good because operating in a businesslike way can boost efficiency and profitability.
- Categories:
- Creative
- Companies:
- Microsoft Corp.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
