Nonprofit Copywriting: What Writers Say About Writer's Block
Do fundraising writers get writer’s block? Does every writer? All writers talk about it. Some play complicated psychological tricks on themselves to prime the pump when the well goes dry.
Others take a get-tough approach and say, in effect, “man up and write.”
Still others scoff at the whole idea of writer’s block as just a lot of artsy preciousness.
- Categories:
- Creative
- NonProfit Pro
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
