Paper Cup Cultivation (for Fundraisers)
So, there I was at Captain D’s (don’t ask), munching a piece of broccoli, when I glanced up and read this copy on the paper cup in front of me:
Kitchen Fresh
Sliced, whisked, hand-dipped, battered,
baked, and seasoned. Top quality fish
and seafood prepared 40 different ways,
each one just the way you like it — kitchen fresh!
“Kitchen Fresh” — wow, who wouldn’t want that?!?
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
