So ... Is Social Media BS or Not?
Roger Craver's sage retelling of the Snow White story at FundRaising Success' Engage Conference in Philadelphia on May 9 has gone viral.
Or, at least the fundraising industry's version of viral.
Sitting onstage in his wingback chair like a crusty old grandfather (or like the beguiling iconoclast he is), reading from an oversized fairy tale book to a room full of wide-eyed protégés and sharp-witted peers, he reinterpreted Snow White as a modern fundraising fable.
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- Social Media
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
