Story Styles That Open Readers' Wallets, Part 3: Success Stories
To recap: Telling stories to donors and prospects is a powerful technique in fundraising. Even a mediocre story is the spoonful of sugar that helps the medicine go down. A well-told story does much more. It grabs attention and persuades the reader to feel something. And if you can make her feel something powerful, you can persuade her to do something important.
- Categories:
- Creative
- NonProfit Pro
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
