There’s Money in the Middle for Fundraisers
"Attention must be paid," said Linda Loman.
In "Death of a Salesman," she was talking about her husband, Willy, who, after giving his heart and soul to the company he worked for, was being shuffled off to obscurity without having ever received care or respect, and certainly not the attention, he had earned.
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
