To Whom Do You Wish to Speak?
One time my mother got a wrong-number call. The caller, hearing a voice he hadn't expected, paused for a few seconds then said in a rough, gravelly voice, "Uh ... who is this?"
My mom, in her very proper way, said, "To whom do you wish to speak?"
The caller, clearly nonplussed, cleared his throat and blurted out, "Sorry lady, I got the wrong number. I don't know nobody that says whom!"
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
