Where Have All the Glowers Gone? Anger for Fundraisers 101
One time, way back in 1987, Harper's Magazine commissioned seven of the top New York ad agencies and assigned each one to create a full-page ad for one of the seven deadly sins.
It was such a hilarious yet disturbing undertaking that once you see the ads, I bet you'll remember them for the rest of your life (so click on this link at your own risk).
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- Creative
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
