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"How to Engage Gen Z Donors"

Captivate the next generation of social impact.

Don’t overlook Gen Z in your fundraising efforts! This socially conscious, tech-savvy generation is not only eager to support meaningful causes, but their influence on giving is growing rapidly. Engaging them now can help establish a loyal donor base that will last for years to come.

According to the 5th Edition of the Giving Experience Study, the average donation amount from Gen Z has surged by 130%, from $502 in 2022 to $1,115 in 2024. This significant increase highlights their growing commitment to social causes and their potential as long-term supporters.

Discover strategies to tailor event experiences, emphasize the tangible value of donations, and harness the power of social media to effectively engage Gen Z. With the right approach, you can build stronger relationships and inspire giving from a younger generation.

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